The Secretary's Conference on Educational Technology-1999

Critical Issues in Evaluating the Effectiveness of Technology

by
Mary McNabb, North Central Regional Educational Laboratory
Mark Hawkes, Dakota State University
Üllik Rouk, Policy Studies Associates

We are far enough along in the technological revolution and its application to learning that it is time for systematic review and analysis of what works best.

U.S. Secretary of Education Richard W. Riley
National Conference on Educational Technology
Washington, D.C., July 12, 1999

The Secretary's Conference on Educational Technology: Evaluating the Effectiveness of Technology on July 12-13, 1999, in Washington, D.C., noted a shift in schools' focus on technology. Where once the emphasis was on building and implementing a technology infrastructure, today it is on evaluating the effectiveness of its use in schools and classrooms. Parents and teachers, school boards and administrators, governors and state legislatures, and Congress all want to know if the nation's investment in technology is providing a return in student achievement. Indeed, if resources are to be expended on technology, it is becoming a political, economic, and public policy necessity to demonstrate its vital effectiveness.

In his opening address, U.S. Secretary of Education Richard Riley remarked, "The primary reason for this conference is to gather information from all of the outstanding schools, districts, and states represented here-so that we can study it, share it, and learn from it. Just as important as learning what works, we must learn what does not work. We must not assume everything that employs technology is going to be successful. That is why evaluation is so important. And then we must use that evaluation to create positive change."

The conference drew on the insights and collective wisdom of its attendees, starting with an emphasis on state-level technology evaluations. Evaluators from West Virginia explained how they isolated the effects of their Basic Skills/Computer Education initiative. They found that the more access to technology students had and the more their teachers believed that technology could help and were trained to use the technology, the higher students scored on the Stanford 9 (11% of the total gain scores). Idaho attendees described a four-year study focused on eight specific goals by which to evaluate the impact of the state's technology investment. Significant results included statewide academic gains as measured by the Iowa Test of Basic Skills (ITBS) and the Test of Academic Proficiency (TAP) for 8th and 11th graders.

From there, the conference turned its spotlight on school practitioners who expressed the need for more formative evaluations than the summative evaluations described by state policymakers. Lively debates arose among teachers, district curriculum and technology coordinators, administrators, state curriculum and technology coordinators, state and national policymakers, and researchers in the evaluation of educational technology about ways of identifying and collecting technology evaluation data that is relevant at the local level but also useful for other stakeholders.

During what Dale Mann of Interactive, Inc., called, "this developmental moment," conference participants exchanged promising evaluation strategies and techniques and considered how to respond to the many voices demanding to know technology's effects on schooling. The following seven critical issues in evaluating the effectiveness of technology in education arose as a consequence of the interaction among stakeholders:

Critical Issue 1: The effectiveness of technology is embedded in the effectiveness of other school improvement efforts.
Linking technology with core instructional objectives is what makes good, effective use of technology. That's the message we need to communicate. It's a process-not a number.

Margaret Honey
Center for Children and Technology

A school's vision of the education it strives to provide students contains many elements, of which technology is but one. Other elements in this vision include administrative procedures, curricula, classroom organization, teachers' pedagogical approaches, time and space designations, school-community partnerships, and logistical and social factors. Developing ways to isolate the effects of technology within a dynamic environment where so many elements work together is one of evaluation's most challenging issues.

Evaluators at the conference argued that social phenomena such as learning contain so many interacting factors that traditional experimental designs don't yield effective information. They support using evaluation designs that penetrate the effects of implementing technology at both individual, organizational, and sometimes even community levels. Evaluation designs of this type may be based on a system of learning benchmarks and other new forms of assessments that take the "localness" of evaluation into account.

The high-stake decisions linked to technology implementation pressure educators to demonstrate that technology makes a difference in student learning. Many educators fear that evaluation places their technology programs at risk if they cannot produce measurable results in a relatively short time. The message that needs to be conveyed about the effectiveness of technology is that implementation of any sort produces outcomes. These outcomes, however, will be different at different stages of implementation.


Critical Issue 2: Current practices for evaluating the impact of technology in education need broadening.
To a certain extent, we are living out the decisions reflected in previous evaluation methods, which constrain our thinking about the purpose and effectiveness of technology in education.

Walter Heinecke
Curry School of Education at the University of Virginia

The issue that confronts schools is broader than technology. It is about learning and the need to find new ways to identify and measure the skills and knowledge that students gain from using technology. It is about stakeholders' needs for information beyond self-report analyses and traditional standardized testing. It is about building the capacity of teachers to evaluate technology resources and to align their uses with the learning goals and content standards of the curriculum. It is about evaluating technology implementation efforts, curriculum integration methods, and learning processes in order to make sound decisions for continual improvement. Ultimately, the issue is about involving the key stakeholders, identifying appropriate measurable indicators, and developing reliable instruments that will yield insightful and valid information about what makes educational technology effective.

The multimedia and networked capacities of the technology infrastructure are radically altering the face of technology-related practices in schools. However, the same rich diversity of technological tools that has created new learning opportunities for students has complicated the standardization of technology assessment. The fact that technology tools have undergone rapid cycles of innovation, causing constant change in the types of evaluation questions that need to be asked, compounds the difficulty even more. Educators, evaluators, and developers of measurement instruments struggle to keep current with the rush of information needs having to do with technology's effectiveness.

In order to understand changing evaluation practices, stakeholders from the policy level on down to the home, need information on how using technology changes teaching and learning, its organizational impact, and the outcomes that can be reasonably expected at different stages of technology's implementation. In short, the challenge facing educators and evaluators is to compile enough evaluation data to substantiate and articulate technology's place in student and teacher learning.


Critical Issue 3: Standardized test scores offer limited formative information with which to drive the development of a school's technology program. Most schools are looking for additional means for collecting useful data for this purpose.
Who gave legislators reading and math test score to begin with? We did. We need to give them other measures, tell them how technology works, and help them see the results.

David Dwyer
On-Track Learning, Inc.

Standardized tests scores have become the accepted measure with which policymakers and the public gauge the benefits of educational investments. But educators and evaluation researchers argue that these scores say little about how to improve technology's effectiveness in schools. For this, they need information from formative evaluation.

Formative evaluation tells what technology applications work, under what conditions, and with which students. It supplies information on how technology affects student attitudes toward learning. It can show the impact of technology on promoting collaboration among diverse learners. It can track technology literacy skills development and indicate the impact of technology access. Formative evaluation can tell teachers about their students' progress toward developing the skills to access, explore, and integrate information; think at high levels; and design, experiment, and model complex phenomena.

Formative evaluation also yields information on the effectiveness of professional development activities, the adequacy of school management systems, and other issues having to do with building the school technology infrastructure.

The good news is that schools have access to more information on these questions than they might think. Evidence of technology effectiveness may lie in fewer disciplinary referrals, students' completing more complex homework assignments, a new robustness in student performances, students taking more difficult electives or requesting particular teachers and courses, increases in requests for equipment and technical assistance, declines in special education placements, lower drop-out rates, rises in college applications and acceptances, increases in student job offers, and more parent participation.

Other information collected through simple observations and questionnaires is formative as well. What technologies do teachers and students use and why? What is their attitude toward them? How has technology changed how teachers teach? How has it affected students' engagement with learning materials? Even the use of physical space, such as the rearrangement of study carrels in spaces where students can engage in learning with their peers, for example, can symbolize changes brought on by the use of technology.

The problem is not so much the lack of data. The controversy revolves around accountability measures that ask the right evaluation questions; identify appropriate data sources; systemically capture the data; and analyze, interpret, and report the data in its appropriate context.


Critical Issue 4: Schools must document and report their evaluation findings in ways that satisfy diverse stakeholders' need to know.
We cannot survive on the random story anymore.
Linda Roberts
Office of Educational Technology at the U.S. Department of Education

Interest in the effectiveness of technology is at an all time high. Parents want to know if children are developing a sound content base and thinking skills, and if they are going to be capable of lifelong learning in a fast-paced technological society. Teachers want to know if technology tools will help facilitate what they want to happen in the classroom. Administrators want to know if professional development activities are improving the way teachers use technology to teach. Funders, policymakers, and taxpayers want to know if technology is sufficiently promising to continue investing in it. Documenting and reporting evaluation data to meet these diverse stakeholders' need-to-know presents educational evaluators with a daunting series of challenges.

The difference in the data needs of policymakers and educators is particularly acute. While policymakers want to see data on the isolated effects of technology, educators need information that is tied to systemic practices. Policymakers tend to value summative reports documenting student achievement while teachers and administrators value formative reports documenting implementation outcomes in order to make sound decisions about their technology plans. Many kinds of data are important, but each fails to satisfy the other. The best hope of closing this gap lies in helping all stakeholders to see (1) the importance of technology as an effective component of the educational system, (2) how technology is and isn't capable of making a difference in curriculum and instruction, and 3) how innovative practices of teaching and learning with technology require multiple measures in order to verify its impact.

Comparative language speaks loudly in this regard. It is useful to show technology's effects in a tangible way by, for example, comparing the instructional practices and learning opportunities that students have with technology to instruction without technology. Open dialogue and an understanding of mutual expectations for performance throughout the technology implementation process can resolve much of what differentiates stakeholders' interests in technology outcomes. What information do these groups need? What type and how much documentation do they require? What standards of documentation are most useful to different stakeholders? These are useful questions to consider.

Finally, communicating about evaluation requires "speaking to" the stakeholder audience. What is the audience's level of technology sophistication? How knowledgeable is the audience about evaluation terms and procedures? Speaking the language of the audience-by converting effect sizes into months of academic gain, for example-influences the way people think about technology and their support for it. The technology infrastructure, itself, can be a useful tool for capturing, interpreting, and reporting data from multiple measures into understandable terms for a variety of stakeholder audiences.


Critical Issue 5: In order for evaluation efforts to provide stakeholders with answers to their questions about the effectiveness of technology in education, everyone must agree on a common language and standards of practice for measuring how schools achieve that end.
You have to show people the qualitative difference in what kids can actually do.

Eva Baker
National Center for Research on Evaluation, Standards and Student Testing at the University of California Los Angeles

Dialog among stakeholders plays a central role in evaluation efforts. Stakeholders must be attuned to common goals for the uses of technology, information needs, cultural terms, and methods for measuring outcomes. They must have consensus around roles and a clear vision of where they are going and the steps they need to take to get there.

State-level consortia, made up of representatives from many stakeholder groups, can help develop guidelines that address schools' questions such as: What are important technology-induced indicators in our state and what instruments are available to measure these indicators? Where are the gaps in evaluation needs and measurement tools within our school communities? How can district educators and university researchers collaborate to develop evaluation instruments that will measure technology's effectiveness in our schools?

Educators have known for a long time that technology can help students learn basic skills. But the tools that measure basic skills don't evaluate how technology supports students in developing capacities to think creatively and critically and vice versa. There is a need to develop additional evaluation tools that can help measure whether students are learning the "new basics" such as computer literacy, collaborative teamwork skills, and lifelong learning abilities.

Left to themselves, schools have little time to develop and test such evaluation tools. While the successful evaluation of a school's technology does not necessarily require that researchers and evaluators be on the scene, seeking such expertise can be helpful, especially in evaluations that encompass several buildings or districts. Many universities offer technology evaluation expertise. In addition, regional educational laboratories and technology education consortia allocate many of their resources to helping schools address evaluation issues. Other for-profit and not-for-profit organizations can also be helpful. Still, it is difficult for schools to identify what assistance is available. The field is ripe for developing scalable approaches, tools, and strategies for evaluating the effectiveness of educational technologies.

The most useful tools yield information that is specific to the given student population and that allows teachers to track students' progress over time. Tools also need to measure those aspects and outcomes of learning that would otherwise be unattainable without the use of technology. Evaluation that demonstrates what students can do with technology that they couldn't do before access to the technology shows impact. For example, performance measures-observations of what students do and where they go on the Internet and how students collaborate with each other-help teachers track the impact of technology on student learning. Other measures that tap into education's broader curriculum aims include projects, essays, and extended performances.


Critical Issue 6: The role of the teacher is crucial in evaluating the effectiveness of technology in schools, but the burden of proof is not solely theirs.
Evaluation is part of a reflective process. The more reflective we are, the more likely we are to improve our practice.

Charol Shakeshaft
Hofstra University

Technology has revolutionalized what teachers do. It has added new breadth and depth to instruction. This, in turn, has transformed the role of the classroom teacher. In reformed educational settings, teachers guide students in using telecommunications to interact with astronauts in space, searching the Internet for up-to-the-minute information, and programming technology systems to help solve local or global problems.

The countless hours teachers spend observing and interacting with students makes teachers a rich source of data about the impact technology has on student learning. Teachers are the first to recognize increases in students' self-esteem and confidence, enhanced content area understanding, and more informed and empathic responses to world events as a result of using technology. This new role for teachers underscores the need for high-quality professional development in the use of technology and in determining what and how students learn best with technology tools.

What teachers know about their students and about technology determines their competence in day-to day classroom decision-making. Good teachers evaluate their students and make decisions about how technology can boost their learning on a daily basis. Do students have access to the appropriate technology resources and tools? Are students using the technology efficiently? What kinds of learning tasks will challenge students' creative and critical thinking? In this new technology environment where there is not one instructional strategy but many, teachers need to know how to manage interactive group dynamics as well as technological systems.

Professional development in schools that have implemented and evaluated educational technologies successfully helps teachers link effective uses of technology to impacts on student learning. Evidence of technology literacy, faculty meeting agendas, lesson plans, and classroom observations are all ways to determine a teacher's grasp of technology as a learning tool. The most useful program evaluation is one in which a strong formative element examines the connection between instructional practice, technology uses, and learning outcomes.

Teachers are integral to the process of evaluating technology initiatives. They can act as partners with researchers to identify the sometimes very subtle impacts associated with technology uses. Teachers can also play key roles in measuring and documenting changes in student learning as they occur. Some of the best results in evaluating technology come from schools recognizing and harnessing the expertise teachers have in identifying technology-induced learning outcomes.

Teachers who have learned to use technology effectively in the classroom are convincing their colleagues of technology's potential. Teachers training teachers to evaluate the usefulness of technology in the classroom remains a potent professional development strategy.


Critical Issue 7: Implementing an innovation in schools can result in practice running before policy. Some existing policies need to be "transformed" to match the new needs of schools using technology.
Our goal should be first, to understand the conditions of pro-social technology use and second to employ that understanding for learning improvement. Both require more penetrating analysis than has heretofore been the standard.

Dale Mann
Interactive, Inc.

Today's classrooms are expected to be technologically up to date. The same should be true for the policies that govern technology uses. When federal, state, or local district or building level policies do not keep up with classroom practices, innovative and effective practices can grind to a halt. To this end, educators have a leadership role in using evaluation information to shape the conversation around the kinds of policies that are most supportive in validating best practices that enhance the work of the school community.

Policy issues rise to the surface around data. Who should have access to what data in the student information system? In theory, information about a student's family situation, for example, can help teachers understand and respond to student learning and behavioral problems. With today's information technology networks, accessing all kinds of personal family information in student files is possible-but what are the ethical policy implications for doing so?

Still another example of how the lack of policies can slow down reform has to do with the equitable allocation of computers and other technology resources. Does a school distribute computers to students who need them the most, or to those students whose teachers show the most computer proficiency? What is a school's responsibility for out-of-school computer access? How are scarce technology lab resources scheduled for use by the school community during and after school hours? Does a school have a policy governing the use of its technology to address adult technology literacy needs?

Many school communities have recognized the need to create and enforce Internet usage policies, for instance, but what other less obvious technology-related policies are required to support and govern the best practices associated with implementing technology innovations into the school system? Local educators have the experience to help shape such questions and define successful practice for state and federal policymakers. These policymakers can then respond by developing policies that support the effective use of technology at the local level on a systemic basis. An important part of policy reform is to give policymakers a common language and data with which to speak to their constituents so that support for effective uses of technology will be widespread throughout the community.


What's Next?

Schools that have partnered with other schools, universities, and educational service agencies to collaborate on technology planning, implementation, and research show compelling and productive applications of technology. Now comes the call for rigorous technology evaluation designs that are innovative and relevant to showing its impact.

Researchers and educators are finding ways to partner in evaluating the technology initiatives that they've instituted. Such partnerships are revolving around many different purposes. Universities are partnering with schools to construct the next generation of evaluation tools and processes. State and federal governments are beginning to reserve grant monies for evaluation activities in order to identify and disseminate information about technology practices that work and that may benefit schools in other contexts. Policies are beginning to be discussed that will support these and other innovative practices.

The Secretary's Conference on Educational Technology: Evaluating the Effectiveness of Technology took a step forward in bringing together federal, state, and local evaluators with school practitioners to understand the many puzzle pieces involved in evaluating the effectiveness of technology in education. In many respects, the discussions and presentations at the conference raised more questions than they answered. In other respects, the diversity of research and best practices shared by participants represents the "state-of-the-field" in evaluating the effectiveness of technology in schools. The need to evaluate the effectiveness of technology in schools fuels a vast potential for collaboration among schools, universities, research organizations, businesses, and community groups.

A multimedia CD-ROM will be available for those wishing to further delve into these critical issues raised at the conference (see the order form). In addition to providing examples of and expert commentary on spotlight school evaluation practices, it also contains templates for guiding school leaders' thinking about designing an evaluation plan. The U.S. Department of Education has launched a conference Web site at http://www.ed.gov/Technology/TechConf/1999/. Check it for the conference proceedings, announcements, and online events. In addition, follow-up regional conferences are being planned for the millennium year to focus more in-depth on the impact technology has on schooling and the evaluation needs to show the nature of those impacts.


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